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NYX Will Show New Items at Cosmoprof Asia

The fast-growing makeup brand will be an exhibitor at the trade show.

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By: Jamie Matusow

Editor-in-Chief

NYX Cosmetics announced it will be an exhibitor at Cosmoprof Asia in Hong Kong, where the brand will give visitors first look at upcoming launches for Spring 2013. New products include Born to Glow Liquid Illuminator, Makeup Setting Spray, and The Natural Shadow Palette.

“Cosmoprof Asia Hong Kong is the perfect venue to meet with some of our long-term distributors and some of our new strategic distribution partners,” said Scott Friedman, CEO, NYX Cosmetics.

NYX has recently opened up offices in Wiesbaden, Germany; as well as two European distribution centers in Germany and The Netherlands to handle its growth. The brand is also expanding into other markets.

“NYX recently launched at Sephora Malaysia and will be launched very soon at Sephora India,” stated Friedman. “We will also be expanding our presence in free-standing stores in Thailand, Vietnam, The Philippines, and Colombia — and, within retailer store locations in South Africa, Egypt and Russia among many others,” he added.

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